{"title":"MISSHA","description":"\u003cp\u003eMissha is one of Korea's original value led skincare brands, known for bringing high performance formulas to an accessible price. It helped popularise the essence step worldwide with Time Revolution, a fermented first treatment essence that remains its hero product.\u003c\/p\u003e\n\u003cp\u003eThe wider range spans the Time Revolution anti ageing line, the Super Aqua hydration range, and a well regarded selection of cushion foundations and sun care.\u003c\/p\u003e\n\u003cp\u003eThe fermented essences and creams suit anyone working on \u003ca href=\"\/collections\/wrinkles-aging\"\u003evisible signs of ageing\u003c\/a\u003e, while the lighter ranges make an easy entry point within our wider \u003ca href=\"\/collections\/serums\"\u003eserums\u003c\/a\u003e collection.\u003c\/p\u003e","products":[{"product_id":"airy-fit-sheet-mask","title":"MISSHA Airy Fit Sheet Mask","description":"\u003cp\u003e\u003cstrong\u003eSkin-Nomad's Take — At a Glance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLightweight sheet mask for hydration and radiance\u003c\/li\u003e\n\u003cli\u003eHyaluronic acid and ceramides with brightening botanicals\u003c\/li\u003e\n\u003cli\u003eFor all skin types, including sensitive\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eTired, flat-looking skin responds to water faster than to anything else, which is what makes ten minutes under a sheet worth the trouble. The MISSHA Airy Fit Sheet Mask carries hyaluronic acid, ceramides and brightening botanicals on a sheet thin enough to sit flush against the face instead of sliding off the curve of the nose. MISSHA is a long-established South Korean brand, and this is exactly the sort of unfussy, well-judged basic that kind of reputation is built on.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHyaluronic Acid pulls water in and ceramides stop it leaving:\u003c\/strong\u003e Hyaluronic acid binds water in the upper layers of the skin, and ceramides restore the lipids between skin cells that decide how fast that water escapes again. Together they take a tight, dehydrated complexion back to comfortable in one sitting.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThree botanicals go after the dullness rather than the dryness:\u003c\/strong\u003e Licorice root extract inhibits tyrosinase, the enzyme that starts melanin production, while rice and pearl extracts work on the surface flatness that reads as tiredness. Ten minutes will not shift a dark spot, but it visibly lifts a complexion that has gone grey around the edges.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReactive skin gets Allantoin and Beta-Glucan alongside the rest:\u003c\/strong\u003e Allantoin softens and settles irritated skin, and beta-glucan is a large sugar molecule that holds water against the surface while calming visible redness. That pairing is why this sits comfortably on skin that reacts to most masks.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eTexture \u0026amp; Finish\u003c\/h3\u003e\n\u003cp\u003eThe sheet is light and thin enough to follow the jaw and the sides of the nose without lifting away, and the essence is fluid rather than gluey. Skin is left damp and cushioned rather than tacky once the sheet comes off, so nothing has to be waited out before the next step.\u003c\/p\u003e\n\u003ch3\u003eIdeal For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSkin types:\u003c\/strong\u003e All skin types, including sensitive, dry, normal, combination and oily skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSkin concerns:\u003c\/strong\u003e Dehydration and tightness, dullness, flat or tired-looking skin, and redness or sensitivity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest used by:\u003c\/strong\u003e Travellers, night-shift workers and anyone facing an early start with a dull, tight face get the most out of a mask this quick and this gentle.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eQ: What does a sheet mask do that a serum and a moisturiser cannot?\u003c\/strong\u003e\u003cbr\u003eA: Less than the marketing suggests, and that is fine. The sheet holds a large volume of essence against the skin for ten uninterrupted minutes, which saturates the upper layers faster than a serum that absorbs in thirty seconds. What it does not do is last longer, because a sheet mask is a same-day effect; the ceramides in the MISSHA Airy Fit Sheet Mask are the part that carries anything into tomorrow.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Does leaving a sheet mask on for longer hydrate more deeply?\u003c\/strong\u003e\u003cbr\u003eA: No, and past a point it works against you. Once the sheet starts to dry out, evaporation reverses direction and the drying sheet draws water back off the skin it has just hydrated. A sheet mask does its work while it is still wet, which is why ten minutes is the standard rather than the minimum.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: How often can I use one, and where does it go in a routine?\u003c\/strong\u003e\u003cbr\u003eA: Hydration is not an irritant, so there is no build-up limit the way there is with an acid or a retinoid, and this one is mild enough for several times a week. It goes on after cleansing and toner, with serum and moisturiser afterwards to hold the hydration in, and sunscreen last in the morning.\u003c\/p\u003e\n\u003cp\u003eHalf the point of a sheet mask is the ten minutes you have to sit still for it, and nobody prints that on the packet.\u003c\/p\u003e\n\u003cdiv class=\"sn-explore-more\"\u003e\n\u003cp\u003eExplore the \u003ca class=\"sn-ilink\" href=\"\/collections\/sensitive-skin\"\u003esensitive skin collection\u003c\/a\u003e for daily soothing and hydrating treatments to pair with this mask.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca class=\"sn-ilink\" href=\"\/collections\/sensitive-skin\"\u003eSensitive skin\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca class=\"sn-ilink\" href=\"\/collections\/dry-skin\"\u003eDry skin\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca class=\"sn-ilink\" href=\"\/collections\/missha\"\u003eMore from MISSHA\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n","brand":"MISSHA","offers":[{"title":"Pearl","offer_id":54815688720718,"sku":"MP94-MPE","price":1.5,"currency_code":"GBP","in_stock":true},{"title":"Honey","offer_id":54815688687950,"sku":"MP94-MH","price":1.5,"currency_code":"GBP","in_stock":true},{"title":"Pomegranate","offer_id":54815688753486,"sku":"MP94-MP","price":1.5,"currency_code":"GBP","in_stock":true},{"title":"Red Ginseng","offer_id":54815688786254,"sku":"MP94-MRG","price":1.5,"currency_code":"GBP","in_stock":true},{"title":"Rice","offer_id":54815688819022,"sku":"MP94-MR","price":1.5,"currency_code":"GBP","in_stock":true},{"title":"Tea Tree","offer_id":54815688851790,"sku":"MP94-MT","price":1.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/5057\/0062\/files\/MP94-MPE.png?v=1778671450"}],"url":"https:\/\/skinnomid.com\/collections\/missha.oembed","provider":"Skin-Nomad","version":"1.0","type":"link"}