{"product_id":"lilyeve-grow-turn-3d-volume-shampoo","title":"lilyeve GROW:TURN 3D Volume Shampoo","description":"\u003cp\u003e\u003cstrong\u003eSkin-Nomad's Take — At a Glance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFour \u003ca class=\"sn-ilink\" href=\"\/en-au\/collections\/peptides\"\u003epeptides\u003c\/a\u003e and eight hydrolysed plant proteins\u003c\/li\u003e\n\u003cli\u003eSalicylic Acid, Niacinamide and Caffeine working at the scalp\u003c\/li\u003e\n\u003cli\u003eRinses clean, with no conditioning film left at the root\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eA volumising shampoo builds body one of two ways: by leaving something on the strand to prop it up, or by cleaning the root properly and strengthening the strand itself. lilyeve's works the second way, with Copper Tripeptide-1 and three signal peptides doing the reinforcing instead of a film. lilyeve builds its Grow:Turn range from the scalp outwards, which is why a shampoo sold on volume carries Salicylic Acid and Niacinamide at all.\u003c\/p\u003e\n\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSalicylic Acid and Niacinamide treat the scalp as skin.\u003c\/strong\u003e Salicylic Acid dissolves in oil, so it clears build-up at the root rather than only the flat surface between hairs, while Niacinamide regulates how much sebum the scalp produces. Fine hair shows oil at the root faster than any other type, which is why the wash is where volume is won or lost.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFour peptides work on the fibre rather than the finish.\u003c\/strong\u003e Copper Tripeptide-1 sits with sh-Polypeptide-1, sh-Polypeptide-3 and sh-Polypeptide-9, all signalling peptides rather than conditioning agents. Hair that reads denser is mostly hair that has stayed intact, which is a different question from how many follicles are growing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEight hydrolysed plant proteins go where the damage actually is.\u003c\/strong\u003e Soy, sesame, pea, sweet almond, wheat, lupine and oat proteins are broken down far enough to pass the cuticle and deposit inside the strand, with Panthenol holding water in the same place. Internal repair survives the rinse; surface smoothing does not.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCamellia oils condition the lengths without weighting the root.\u003c\/strong\u003e Camellia Japonica seed oil and Camellia Sinensis seed oil sit with cholesterol and hydrogenated lecithin towards the end of the list, at a level that softens mid-lengths and ends while leaving the crown alone.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eTexture \u0026amp; Finish\u003c\/h3\u003e\n\n\u003cp\u003eIt rinses out completely and leaves no conditioning film at the root, so wet hair feels clean rather than coated and dries with lift at the crown. There is no tight, stripped feeling afterwards either, which is what makes it comfortable on a scalp washed every second day. Menthol gives it a light cool as it lathers.\u003c\/p\u003e\n\n\u003ch3\u003eIdeal For\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHair types:\u003c\/strong\u003e Fine to medium hair, straight through to wavy, including colour-treated lengths and scalps that turn oily by the second day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHair concerns:\u003c\/strong\u003e Flat roots, breakage and flyaway strands, and scalps that feel tight or itchy between washes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest used by:\u003c\/strong\u003e People who would rather the wash step did something structural than simply coat the hair and call it volume.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eFAQ\u003c\/h3\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: How is this different from a standard volumising shampoo?\u003c\/strong\u003e\u003cbr\u003eA: Volume in a shampoo comes either from a light coating propping the strand up or from the condition of the fibre and the cleanliness of the root. This works on the second of those, which is why the formula reads like skincare at the top of the list and like a protein treatment at the bottom. The trade is that you do not get the instant lift a coating gives on day one.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Can peptides do anything in a product you rinse off after two minutes?\u003c\/strong\u003e\u003cbr\u003eA: Less than the same peptides in a leave-on, and that is worth being straight about. What a shampoo can do is deposit protein and peptide onto the strand as it rinses, and keep the root clean enough that the rest of the routine reaches the scalp. It is a cumulative product across weeks of washes rather than one that changes anything in a single use.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Do I need a conditioner with this?\u003c\/strong\u003e\u003cbr\u003eA: Not as a rule. The formula is balanced enough to use on its own, and on fine hair a conditioner at the root costs more volume than it returns in softness. If your lengths are dry, colour-treated or long enough to tangle, a lightweight conditioner through the mid-lengths and ends is worth adding, but the shampoo does not need one to do its job.\u003c\/p\u003e\n\n\u003cp\u003eThe most useful thing a shampoo can do for fine hair is subtract weight rather than add volume.\u003c\/p\u003e\n\n\u003cp class=\"sn-explore-more\"\u003e\u003cstrong\u003eExplore more\u003c\/strong\u003e\u003cbr\u003eBrowse more \u003ca href=\"\/en-au\/collections\/shampoo\"\u003eshampoo\u003c\/a\u003e, or see the full \u003ca href=\"\/en-au\/collections\/lilyeve\"\u003elilyeve\u003c\/a\u003e range.\u003c\/p\u003e","brand":"lilyeve","offers":[{"title":"Default Title","offer_id":59240788263246,"sku":"LIVHS01-SPR","price":38.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/5057\/0062\/files\/LIVHS01-SPR.png?v=1779229178","url":"https:\/\/skinnomid.com\/en-au\/products\/lilyeve-grow-turn-3d-volume-shampoo","provider":"Skin-Nomad","version":"1.0","type":"link"}