{"product_id":"elizavecca-cer-100-collagen-coating-hair-a-muscle-helltornado-shampoo","title":"Elizavecca CER-100 Collagen Coating Hair A+ Muscle Helltornado Shampoo","description":"\u003cp\u003e\u003cstrong\u003eSkin-Nomad's Take — At a Glance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntensive repair shampoo with Hydrolysed \u003ca class=\"sn-ilink\" href=\"\/collections\/collagen\"\u003eCollagen\u003c\/a\u003e for damaged and colour-treated hair\u003c\/li\u003e\n\u003cli\u003ePenetrating protein repairs cortex damage; ceramide smooths and seals the cuticle\u003c\/li\u003e\n\u003cli\u003eUse one to two times weekly as an intensive cleansing treatment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eHair that snaps mid-brush has lost protein from inside the fibre, and no amount of slip on the outside puts it back. The Elizavecca CER-100 Collagen Coating Hair A+ Muscle Helltornado Shampoo carries hydrolysed collagen broken down small enough to reach the cortex during the wash itself, at a protein load built for one or two washes a week rather than every day. Elizavecca has been making the CER-100 range in Iksan, North Jeolla Province since 2006, on the view that a shampoo can do repair work rather than simply clearing the way for it.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eClears build-up without stripping the scalp:\u003c\/strong\u003e The cleansing base lifts sebum, product residue and hard-water deposits off the scalp without taking the hair's own moisture with it. That matters more on an intensive wash than an ordinary one, because protein deposits unevenly onto a fibre still coated in yesterday's styling product.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolysed Collagen settles into the cortex, not on top of it:\u003c\/strong\u003e Collagen broken down to a low molecular weight passes the cuticle and lodges in the voids that bleach, perming and heat leave in the fibre's keratin structure. This is the part of the formula doing structural work, and it accumulates over weeks rather than announcing itself after one wash.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShine returns when the cuticle lies flat again:\u003c\/strong\u003e Ceramide restores the lipid layer between the cuticle scales, which is the layer chemical processing strips first and the reason damaged hair looks dull no matter how clean it is. Scales lying flat reflect light evenly and let strands slide past each other, so hair reads glossier and tangles less.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTake the word coating literally:\u003c\/strong\u003e Film-forming surface proteins sit on the outside of the fibre and deliver the same-day result, which is smoother handling, more body and a denser feel through the length. That layer washes away over the following few washes and repairs nothing underneath, and being clear about which half of this shampoo is which is the point.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eTexture \u0026amp; Finish\u003c\/h3\u003e\n\u003cp\u003eIt lathers thickly and rinses out completely, with nothing left sitting along the length. Wet, the hair feels grippier under your fingers than it would after a slip-heavy shampoo, which is protein depositing rather than silicone sliding. Dried, the length reads denser and carries more body, closer to substance than to softness.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e This is a concentrated protein wash, so hair that comes out stiff and snappy rather than stretchy has had more protein than it needs, not less.\u003c\/p\u003e\n\u003ch3\u003eIdeal For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHair types:\u003c\/strong\u003e Bleached, colour-treated, permed, relaxed and heat-damaged hair across fine, medium and coarse textures, straight through to coily. High-porosity hair gets the most out of it, since a lifted cuticle gives the protein an easier route in.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHair concerns:\u003c\/strong\u003e Breakage, brittleness, loss of stretch, split ends, frizz, dullness and recovery after chemical processing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest used by:\u003c\/strong\u003e If your hair has been through bleach or a perm and now snaps instead of stretching, this is the wash-day step that puts protein back rather than papering over what is missing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eQ: How is this different from a standard smoothing or repair shampoo?\u003c\/strong\u003e\u003cbr\u003eA: It does two things that are easy to confuse for one. Hydrolysed collagen at a low molecular weight passes into the cortex and deposits in the gaps left by bleach, heat and perming, which is slow structural work you notice as elasticity after several weeks. Ceramide and the surface proteins coat the cuticle, which is what you feel the same day: smoother, denser, less tangled hair that gradually washes out again. A smoothing shampoo does the second job only, and this one is honest that its coating is a coating.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Is protein overload a real thing or a myth?\u003c\/strong\u003e\u003cbr\u003eA: It is real, and it is commonly misdiagnosed. Hair holds a finite amount of deposited protein, and past that point the fibre becomes rigid and breaks under tension instead of stretching. Because dryness and overload both feel rough to the touch, people reach for more protein when the hair actually needs moisture. Elasticity is the tell: dry, damaged hair stretches too far and does not spring back, while overloaded hair barely stretches at all before it gives.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: How does this sit alongside the daily CER-100 shampoo?\u003c\/strong\u003e\u003cbr\u003eA: The Elizavecca CER-100 Collagen Coating Hair A+ Muscle Helltornado Shampoo is the concentrated version, with a protein load intended as an intensive wash once or twice a week. The CER-100 Muscle Shampoo carries the same hydrolysed collagen and ceramide at a level formulated for frequent washing. Used on its own the Helltornado Shampoo is a complete shampoo, and the pairing only becomes useful if you wash often enough that every wash at this protein level would be more than your hair wants.\u003c\/p\u003e\n\u003cp\u003eThe awkward truth about protein repair is that the part you notice first is the part that rinses away, and the part that lasts stays invisible for a month.\u003c\/p\u003e\n\u003cp class=\"sn-explore-more\"\u003e\u003cstrong\u003eExplore more\u003c\/strong\u003e\u003cbr\u003eDiscover more \u003ca href=\"\/collections\/ceramides\"\u003eceramides\u003c\/a\u003e products, explore our \u003ca href=\"\/collections\/damaged-hair\"\u003edamaged hair\u003c\/a\u003e range, or see more from \u003ca href=\"\/collections\/elizavecca\"\u003eElizavecca\u003c\/a\u003e.\u003c\/p\u003e\n","brand":"Elizavecca","offers":[{"title":"Default Title","offer_id":55157091565902,"sku":"SESALOHS17-SPTR","price":15.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/5057\/0062\/files\/SESALOHS17-SPTR.png?v=1778671450","url":"https:\/\/skinnomid.com\/products\/elizavecca-cer-100-collagen-coating-hair-a-muscle-helltornado-shampoo","provider":"Skin-Nomad","version":"1.0","type":"link"}