{"product_id":"elizavecca-cer-100-collagen-coating-hair-a-muscle-shampoo","title":"Elizavecca CER-100 Collagen Coating Hair A+ Muscle Shampoo","description":"\u003cp\u003e\u003cstrong\u003eSkin-Nomad's Take — At a Glance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGentle daily shampoo with Hydrolysed \u003ca class=\"sn-ilink\" href=\"\/collections\/collagen\"\u003eCollagen\u003c\/a\u003e for regular use on damaged hair\u003c\/li\u003e\n\u003cli\u003eCleanses without stripping; builds protein and ceramide repair with every wash\u003c\/li\u003e\n\u003cli\u003eSafe for frequent use on fine, medium, and coarse hair types\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIf you wash your hair every day or close to it, a concentrated protein shampoo is the wrong tool and a plain one wastes the wash entirely. The Elizavecca CER-100 Collagen Coating Hair A+ Muscle Shampoo sits between the two, with the same hydrolysed collagen and ceramide as the rest of the CER-100 range at a level dosed so that frequent washing accumulates reinforcement instead of rigidity. Elizavecca has made the range in Iksan, North Jeolla Province since 2006, and this is the version built for the wash you do without thinking about it.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCleanses gently enough to repeat:\u003c\/strong\u003e The surfactant base lifts sebum, sweat and product residue off the scalp without taking the scalp's own oils with them. That is what makes washing three or four times a week sustainable rather than progressively drying out the length.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolysed Collagen accumulates rather than arrives:\u003c\/strong\u003e Each wash deposits a small quantity of low-molecular-weight collagen into the cortex, and the reinforcement comes from the total across a month rather than from any single wash. The lower dose is the deliberate part, since it is what keeps frequent use from tipping the fibre into stiffness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCeramide holds the ground the intensive steps gain:\u003c\/strong\u003e Ceramide restores the lipid layer between cuticle scales that every wash, brush and blow-dry slowly erodes. Keeping that layer topped up is what stops damaged hair sliding back to rough and dull between treatment sessions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eTexture \u0026amp; Finish\u003c\/h3\u003e\n\u003cp\u003eIt lathers lightly rather than richly, and it rinses clear fast enough that a second wash is rarely worth doing. Wet, the hair feels clean without the squeak, with enough slip to get a comb through before conditioner. Dried, the result is less a particular finish than hair simply behaving normally, which is a fair ambition for a shampoo you use most days.\u003c\/p\u003e\n\u003ch3\u003eIdeal For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHair types:\u003c\/strong\u003e Fine, medium and coarse; straight, wavy, curly and coily; colour-treated, moderately damaged and normal hair wanting maintenance rather than rescue. Fine hair in particular does better with a small protein dose repeated than an intensive one delivered occasionally.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHair concerns:\u003c\/strong\u003e Dryness, dullness, manageability, frizz, moderate breakage, colour fade, and keeping protein and lipid levels steady between intensive treatments.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest used by:\u003c\/strong\u003e People who wash four or more times a week and have quietly accepted that shampoo is just the step before the good stuff will get the most out of this one.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eQ: How is this different from an ordinary daily shampoo?\u003c\/strong\u003e\u003cbr\u003eA: An ordinary daily shampoo is built around cleansing and slip, and whatever conditioning it delivers leaves with the rinse water. The Elizavecca CER-100 Collagen Coating Hair A+ Muscle Shampoo carries hydrolysed collagen small enough to reach the cortex and ceramide that restocks the lipid layer between cuticle scales, both dosed for frequent washing. The difference is undramatic in any single wash, which is the honest version of the claim: it shows up as damaged hair holding its condition across a month rather than degrading between treatments.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Is washing damaged hair frequently bad for it?\u003c\/strong\u003e\u003cbr\u003eA: Frequency itself is not the problem; what the shampoo does is. A stripping cleanser used four times a week removes the lipids holding the cuticle flat faster than they are replaced, and that is why frequently washed hair goes rough and dull. A gentle base that also deposits ceramide changes that arithmetic, and a scalp cleared of sebum and product residue is a better environment for hair than one left congested between infrequent washes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Do I still need a conditioner after this?\u003c\/strong\u003e\u003cbr\u003eA: Yes, and that is not a gap in the shampoo. A shampoo has under a minute on the fibre and is being rinsed under running water throughout, whereas conditioner is where slip, detangling and sealing along the length actually happen. Use whichever moisture-focused conditioner your hair already gets on with, since the shampoo's protein and ceramide work alongside a moisture step rather than duplicating one.\u003c\/p\u003e\n\u003cp\u003eThe wash you barely think about is the one you do most, which makes it the least glamorous place in a hair routine to hide a real improvement.\u003c\/p\u003e\n\u003cp class=\"sn-explore-more\"\u003e\u003cstrong\u003eExplore more\u003c\/strong\u003e\u003cbr\u003eBrowse the full \u003ca href=\"\/collections\/ceramides\"\u003eceramides\u003c\/a\u003e range, explore our \u003ca href=\"\/collections\/damaged-hair\"\u003edamaged hair\u003c\/a\u003e edit, or see more from \u003ca href=\"\/collections\/elizavecca\"\u003eElizavecca\u003c\/a\u003e.\u003c\/p\u003e\n","brand":"Elizavecca","offers":[{"title":"Default Title","offer_id":55157094908238,"sku":"SESALOHS17-SPR","price":12.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/5057\/0062\/files\/SESALOHS17-SPR.png?v=1778671451","url":"https:\/\/skinnomid.com\/products\/elizavecca-cer-100-collagen-coating-hair-a-muscle-shampoo","provider":"Skin-Nomad","version":"1.0","type":"link"}