{"product_id":"medicube-kojic-acid-turmeric-brightening-gel-mask","title":"Medicube Kojic Acid Turmeric Brightening Gel Mask","description":"\u003cp\u003e\u003cstrong\u003eSkin-Nomad's Take — At a Glance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNiacinamide, turmeric and kojic acid in a cooling gel sheet mask\u003c\/li\u003e\n\u003cli\u003eWorn for 3 to 4 hours or overnight, until the gel turns clear\u003c\/li\u003e\n\u003cli\u003e75% more surface hydration straight after use in Medicube's testing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eA sheet mask usually gets 15 minutes on the face. The Medicube Kojic Acid Turmeric Brightening Gel Mask is made to stay on for hours: a yellow gel sheet worn for three to four hours or overnight, which turns clear as its essence absorbs. Inside it, \u003ca href=\"\/collections\/niacinamide\"\u003eniacinamide\u003c\/a\u003e does most of the brightening work, with turmeric root extract and kojic acid alongside. Medicube formulates in Seoul.\u003c\/p\u003e\n\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNiacinamide carries the brightening.\u003c\/strong\u003e It sits fifth on the list, well above the other actives, limiting the handover of melanin to the skin's surface cells and supporting the barrier while it does.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKojic acid and turmeric work on pigment at its source.\u003c\/strong\u003e Kojic acid inhibits tyrosinase, the enzyme melanin production starts with, and turmeric root extract works on the same pathway with a smaller body of research behind it. Both sit in the second half of the list, so they back up the niacinamide rather than lead.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHours of wear do the hydrating.\u003c\/strong\u003e Glycerin, betaine and plant gums hold water against the skin for as long as the sheet stays on. Medicube's testing recorded 75% more surface hydration straight after use, 8% smoother texture after one use and 32% better elasticity.*\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eTexture \u0026amp; Finish\u003c\/h3\u003e\n\n\u003cp\u003eA cool, slippery gel sheet with eye and mouth cut-outs that clings to the face without dripping. It starts yellow and fades to clear as the essence absorbs, which is the cue to take it off. Any essence left behind pats in.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e The mask contains fragrance and a small amount of retinol, and we don't recommend retinoids during pregnancy or while breastfeeding.\u003c\/p\u003e\n\n\u003ch3\u003eIdeal For\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSkin types:\u003c\/strong\u003e All skin types. Medicube includes sensitive skin, though the formula does contain fragrance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSkin concerns:\u003c\/strong\u003e Uneven tone, dullness, dehydration and the look of \u003ca href=\"\/collections\/pigmentation\"\u003epigmentation\u003c\/a\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest used by:\u003c\/strong\u003e Someone who wants a brightening step they can put on before bed and take off in the morning.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eFAQ\u003c\/h3\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: How is this different from a 20-minute sheet mask?\u003c\/strong\u003e\u003cbr\u003eA: Most sheet masks are fabric soaked in essence, and they dry out within half an hour. This is a gel sheet made to stay on for three to four hours or overnight, releasing its essence slowly and turning clear once it has. It gives the long contact time of an overnight cream without a cream on your pillow.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Does kojic acid bleach the skin?\u003c\/strong\u003e\u003cbr\u003eA: No. It slows tyrosinase, the enzyme that makes new melanin, so marks fade as the skin renews itself. It does not remove the pigment that sets your natural tone, and it works the same way on every skin tone.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: When should I use it?\u003c\/strong\u003e\u003cbr\u003eA: In the evening, as the last step after toner and serum or cream, then remove it in the morning. During the day, wear it for three to four hours after toner or cream, and finish your morning routine with sunscreen as the last step. Keep it to evenings when you are not using a retinoid or an exfoliating acid.\u003c\/p\u003e\n\n\u003cp\u003eA mask you sleep in is the easiest brightening step to keep up, because it asks nothing of your evening except putting it on.\u003c\/p\u003e\n\n\u003cp class=\"sn-claims\"\u003e\u003csmall\u003e* Medicube testing by the Global Institute of Dermatological Sciences: surface hydration +74.5% immediately after use, skin texture +7.8% after one use, overall skin elasticity +32.2%. Participant count and test length not published. Results vary between individuals.\u003c\/small\u003e\u003c\/p\u003e\n\n\u003cp class=\"sn-explore-more\"\u003e\u003cstrong\u003eExplore more\u003c\/strong\u003e\u003cbr\u003eBrowse the \u003ca href=\"\/collections\/pigmentation\"\u003ePigmentation\u003c\/a\u003e collection, see our \u003ca href=\"\/collections\/niacinamide\"\u003eniacinamide\u003c\/a\u003e formulas, or explore the full \u003ca href=\"\/collections\/medicube\"\u003eMedicube\u003c\/a\u003e range.\u003c\/p\u003e\n","brand":"Medicube","offers":[{"title":"Default Title","offer_id":54833810669902,"sku":"MECUP14-M4","price":14.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/5057\/0062\/files\/MECUP14-M4.png?v=1778671450","url":"https:\/\/skinnomid.com\/products\/medicube-kojic-acid-turmeric-brightening-gel-mask","provider":"Skin-Nomad","version":"1.0","type":"link"}