Beauty of Joseon is a Seoul based skincare brand built on hanbang, the traditional Korean herbal practice behind Joseon era court beauty. The range reinterprets heritage ingredients such as ginseng, rice and propolis through modern formulation, pairing them with well studied actives like niacinamide and panthenol at meaningful concentrations.
It is best known for the rice based Relief Sun sunscreen, the Glow Deep Serum for uneven tone, and the Dynasty Cream for everyday radiance. The textures are light and fragrance is kept low, so the line suits most skin types, including reactive and combination skin.
Shopping by concern? The serums work well for pigmentation and uneven tone, while the sun range sits within our wider sunscreens collection. New to the brand? Start with our guide to why we rate their sunscreens.
